10 principles for finding product/market fit

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It compiles 10 principles for finding product/market fit from some of the world’s greatest founders and investors:

1. Launch the product first and learn from its adoption (Jack Dorsey & David Sacks)

2. Start with a small, intense fire (Paul Graham)

3. Action creates information (Brian Armstrong)

4. Treat your idea as a series of untested hypotheses (Steve Blank)

5. Measure your product/market fit score (Rahul Vohra)

6. Focus on retention and frequency of use, not absolute user growth (Sam Altman)

7. Figure out what’s holding unhappy users back (Paul Buchheit)

8. Do things that don’t scale (Brian Chesky & Paul Graham)

9. Start with a small market (Peter Thiel)

10. Keep your burn rate low and kill bad ideas fast (Kevin Systrom)