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Elon Musk's advice to startup founders: "Seek out negative feedback"

“I think it’s very important to actively seek out and listen very carefully to negative feedback. This is something people tend to avoid because it’s painful. But I think this is a very common mistake.”

When friends try a product, Elon will say:

“Don’t tell me what you like. Tell me what you don’t like.”

As he explains:

“Otherwise your friend will not tell you what they don’t like… Most of your friends don’t want to offend you, so you really need to coax negative feedback… People should view positive feedback like water off a duck’s back—really underweight that and overweight negative feedback.”

p.s. I put together this YouTube playlist “Best Startup Advice from Elon Musk” with all 21 of the Elon Musk insights I’ve shared over the past year. Hope you all find it valuable.